Home - Academy of Business Negotiations

The Best ROI in Business

Courses, tools, and frameworks from a B2B negotiation consultant who’s done it at the highest levels — Amazon, Fortune 500 retailers, CPG giants, and beyond.

$3B+ in Negotiations

Real-world experience at the highest levels of B2B commerce.

$100M+ in Net Profits Added

Proven frameworks that move the bottom line, not just percentages.

10 Years at the Table

Amazon, Spreetail, Builders Capital – negotiations at every scale.

ABN Deal Analyzer

Academy of Business Negotiations Deal Analyzer Tool

AI Negotiation Strategy — Built on $3B+ in Real Deals. Get a complete, personalized negotiation playbook for your specific deal in under 60 seconds.

The ABN Deal Analyzer applies the full B2B Mastery Course framework from the Academy of Business Negotiations to your exact scenario — in real time, before you walk into the room.

Describe your deal. Get back:
A Power & Leverage Assessment
A Counterpart Needs Analysis
A Recommended Anchoring Strategy
Tactical playbook
Intelligence checklist
Red flags
Live research on your counterpart and their company
Financial signals
Recent news
Hiring Patterns
Top revenue drivers
Public statements
And more!

After your analysis is delivered, ask follow up questions to add details, get additional guidance, or provide more recent details so you know exactly what to do, when to do it, and how to go about it.

It’s like having a Master B2B Negotiator sitting in the room with you.

Analyze My Deal Now →

The Negotiation Brief (Newsletter)

Straight-talk tactics, real deal breakdowns, and the frameworks that actually move numbers — delivered every week.

Most negotiation advice is theoretical. The Negotiation Brief is different.

Every issue covers one real-world B2B negotiation concept — anchoring, bracketing, inventory leverage, relationship dynamics — with specific tactics you can use in your next conversation. No fluff. No textbook theory. Just the moves that work in the room.

Written by Ken Trent: 10+ years in B2B negotiations, $3B+ in deals negotiated, $100M+ in profits added.

Subscribe Now →

Ken Trent

Founder, CEO

Academy of Business Negotiations

Academy of Business Negotiations: The Complete B2B Mastery Course

The only negotiation course built on real $3B+ deal-making experience, not academic frameworks.

Most negotiation training teaches you theory. Ken Trent teaches you what actually works — because he’s used it to close hundreds of millions in deals across Amazon, Walmart, Target, eBay, Spreetail, and a decade of large contract negotiations for CPG, retail, and eCommerce companies.

The B2B Mastery course covers every stage of a negotiation:

The Basics

The mindset and principles that separate average negotiators from exceptional ones

Psychology

How to read, influence, and work with the person across the table

Power & Leverage

How to identify your real leverage and use it without burning the relationship

The P&L

Why financial fluency is the most underrated negotiation skill

Offensive Tactics

17 specific moves to create value and extract it

Defensive Tactics

13 techniques to protect your position under pressure

Daily Tactics

The in-the-moment tools that give you an edge in every conversation

And more

Each module is built around real experience spent at the negotiating table — the $12M Funko deal, the $30M Spin Master relationship, the Cold Steel 10x turnaround — so you learn principles through the lens of deals that actually happened.

Explore the Course →

Go Deeper — Guides, Frameworks, and Tools for Serious Negotiators

Practical resources you can put to work immediately.

Whether you’re prepping for an annual supplier review, closing a software contract, or navigating a real estate deal, the ABN Resource Library has frameworks built for the moment you’re in.

Explore our digital library, including:

The 5 Laws of B2B Negotiations

10 Supplier Tactics (And How to Counter Them)

Your First $1M Negotiation: A Prep Framework

And More!