About the Academy of Business Negotiations
The Academy of Business Negotiations exists to give B2B professionals the frameworks, tactics, and real-world knowledge they need to negotiate better deals – and add more to their bottom line. Not theory. Not textbook frameworks. Practical, battle-tested tools from someone who has negotiated at the highest levels of the game.
What We Teach
The Academy teaches B2B negotiations through a lens nobody else has – the perspective of someone who has sat on both sides of the table. As a buyer for Amazon, managing a $200M+ category P&L and negotiating with hundreds of vendors. As a seller, building supplier relationships and winning shelf space against the biggest retailers in the world. That dual perspective is what makes The Academy different.
What You’ll Get
- A clear framework for understanding what drives every negotiation
- Practical tactics you can apply in your next deal
- Real case studies from $3B+ in actual negotiations
- The confidence to walk into any room – and walk out with more
About Ken Trent
Ken Trent is the founder of the Academy of Business Negotiations and one of the most experienced B2B negotiators in the eCommerce and consumer goods space. Over a 20+ year career, he has overseen more than $3 billion in total negotiations and added over $100 million in net profits for his clients and employers.
His career includes serving as an Amazon Vendor Manager for Toys and Collectibles (managing a $200M+ P&L), Sr. Director at Spreetail where he helped grow the business from $200M to over $500M+ while leading an 80-person team, and President of BIMQuote at Builders Capital, one of the largest construction finance companies in the United States.
Ken’s approach to negotiation is built on a simple premise: negotiations happen between people, not companies. Understanding human psychology – needs, motivations, relationships – is the most powerful edge any negotiator can have. The Academy exists to teach that edge.