Category Archives: Uncategorized

Power Is Not Leverage

Institutional power is size. Leverage is need in this cycle. Ask who needs the deal [...]

Precision: Put a Calculated Number on the Table

Precision signals preparation. Put a calculated number on the table, then bring the two-line math [...]

Secondary Asks: Recover Value When the Headline Move Slips

Secondary asks recover value when a headline concession moves. Rank five before the meeting and [...]

Playing Dumb: Slow the Ask Until You See the Real Constraint

Playing dumb buys time and surfaces the real constraint. Ask how you are supposed to [...]

Conflict Aversion: Hold the Tension Without Softening the Ask

Conflict aversion is a tool and a trap. Hold the ask, sit in the tension, [...]

Daily vs Deal: Know Which Negotiation You Are In

Daily negotiation builds the account. Deal negotiation is the timed event. Name which one you [...]

EBITDA: The Number Behind Company-Level Deals

EBITDA is the company-level profit number. Translate a large deal into operating-profit impact before executives [...]

Operational Expenses: The Silent Variable in the Deal

Operational expenses sit below gross margin. Price the overhead of a deal, not just the [...]

Portion of Business: Check Concentration Before You Press

Portion of business is the share of revenue you represent for them, and they for [...]

EBITDA: Speak the Language of Company-Level Deals

EBITDA is operational profit without financing, tax, and accounting noise. On company-level deals, translate your [...]