The Complete B2B Mastery Course

The only B2B negotiations course built by someone who has negotiated on both sides of the table – as a buyer managing a $200M Amazon category and as a supplier growing business against the biggest retailers in the world.

What This Course Is

This is a comprehensive, video-based training program covering everything from negotiation fundamentals to advanced deal-making strategy. Built from 20+ years of real-world experience and $3B+ in actual negotiations. No filler. No theory for theory’s sake. Every module is built around how real negotiations actually work.

What You’ll Learn

• The 5 Laws of B2B Negotiations – the foundational framework that governs every deal
• Psychology of negotiation – how to read people, understand motivations, and use human nature to your advantage
• Power and leverage – how to identify, build, and use leverage even when you’re the smaller party
• Framing and anchoring – how to set the terms of the negotiation before it starts
• Offensive and defensive tactics – how to drive change and how to protect your position when others push back
• Real-world application – case studies from Amazon, Spreetail, Builders Capital, and Ken’s consulting work

Who This Is For

• B2B sales professionals and account managers
• Founders and operators negotiating supplier, vendor, or retailer contracts
• Procurement and sourcing professionals
• eCommerce operators managing retailer relationships
• Anyone who wants to negotiate better deals and add more to their bottom line

Coming Soon

The Complete B2B Mastery Course is currently in production. Join the waitlist to be notified when enrollment opens and to lock in founding member pricing.

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