The Complete B2B Mastery Course

The only B2B negotiations course built by someone who has negotiated on both sides of the table – as a buyer managing a $200M Amazon category and as a supplier growing business against the biggest retailers in the world.

What This Course Is

This is a comprehensive, video-based training program covering everything from negotiation fundamentals to advanced deal-making strategy. Built from 20+ years of real-world experience and $3B+ in actual negotiations. No filler. No theory for theory’s sake. Every module is built around how real negotiations actually work.

What You’ll Learn

• The 5 Laws of B2B Negotiations – the foundational framework that governs every deal
• Psychology of negotiation – how to read people, understand motivations, and use human nature to your advantage
• Power and leverage – how to identify, build, and use leverage even when you’re the smaller party
• Framing and anchoring – how to set the terms of the negotiation before it starts
• Offensive and defensive tactics – how to drive change and how to protect your position when others push back
• Real-world application – case studies from Amazon, Spreetail, Builders Capital, and Ken’s consulting work

Who This Is For

• B2B sales professionals and account managers
• Founders and operators negotiating supplier, vendor, or retailer contracts
• Procurement and sourcing professionals
• eCommerce operators managing retailer relationships
• Anyone who wants to negotiate better deals and add more to their bottom line